2020-10-01

Steffen Schewerda becomes CEO North America of Aebi Schmidt Group

Frauenfeld, October 1, 2020 – As of January 1, 2021 Steffen Schewerda will become the CEO North
America of the Aebi Schmidt Group. He takes over from Jochen Schneider, who has held this
position since the 4th quarter of 2018.


Steffen Schewerda takes over as Chief Executive Officer North America of the Aebi Schmidt Group as of January 1, 2021. In this function, he will be responsible for all North American sales and production sites from our office in Wisconsin. Steffen Schewerda will be introduced to his new role by the current CEO North America, Jochen Schneider, starting from October 5, 2020. Jochen Schneider has held the position of CEO North America since the 4th quarter of 2018 and will return to Europe at the end of 2020, where he will take over the management of all European plants of the Aebi Schmidt Group.


«After a rigorous selection process, I am very pleased to announce that we have found in Steffen Schewerda a highly qualified candidate for the position of CEO North America,» says Barend Fruithof, CEO Aebi Schmidt Group. «With the acquisition of the US company MB Companies in 2018 and the Canadian manufacturer of winter service equipment ELP acquired in September 2020, North America will gain a strong significance within the Aebi Schmidt Group. The new CEO North America will drive our growth strategy and continue to expand our market position in North America.»


Steffen started his career in 1997 at SAF Holland, where he worked until the end of 2019, most recently as President Americas. SAF Holland is one of the leading global commercial vehicles suppliers and the largest independently listed manufacturer of chassis-related systems and components for trailers and semi-trailers, trucks and buses in Europe. It is also among the market leaders in North America. After various functions at SAF GmbH in Germany, Steffen moved to Muskegon, Michigan (USA) in 2007 as President Global Operations and worked from 2011 to 2015 as President Trailer Business Unit. In 2016 he took over the responsibility as President Americas at SAF Holland.


He is married to an American, has two children and has been living in the States for 13 years. Barend Fruithof says: «Not only does Steffen Schewerda speak perfect English, but he is also very familiar with the culture and customs of the country. This is crucial for us and is very advantageous for Steffen in his role as CEO North America.»



About the Aebi Schmidt Group
The Aebi Schmidt Group is a global leader of smart product systems and services for the treatment of mission-critical  infrastructural and agricultural areas. The unique variety of its range of products comprises own vehicles as well as innovative attachable and demountable devices for individual vehicle equipment. A support and service programme perfectly tailored to sophisticated customer needs offers the appropriate solution to nearly any challenge. The internationally oriented group has its headquarters in Frauenfeld (CH) with a second site in Zurich (CH) and has achieved a total turnover of more than € 500 million in 2019. It employs around 2,000 people in 11 production facilities and 16 local sales and service organisations in Europe, North America, Russia and China. In another 90 countries, the company is present through established partnerships with dealers. The brand portfolio consists of the product brands Aebi, Schmidt, Nido, Meyer, Swenson and MB, as well as recently acquired Arctic Machine and Équipements Lourds Papineau ELP. These are well established brands, some of which have been in the 
market for over 100 years.

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